PROF. SULE YAU SULE:: From “The TRIUMPH Newspapers” To A TRIUMPH of Integrity & Scholarship Features By Salisu Ibrahim
There are people who talk for a living. Then there are people like Prof. Sule Yau Sule — who use communication to build institutions, shape narratives, and lift others.
Today we celebrate not just a title, but a life of service now crowned with the position of Professor of Strategic Communication. We are celebrating an attainment in Strategic Communication by someone who has devoted his life in service of his people. We’re celebrating the elevation of Sule Yau Sule to the rank of Professor of Strategic Communication by the Bayero University Kano.
For over 30 years, Prof. Sule has distinguished himself as a practicing journalist, activist, administrator and scholar. These three decades from 1990’s are the most impressive period of his impact. Congratulations, Prof. Sule Yau Sule.
He is the first Northerner to attain triple Communication Fellowship – Fellow of the Nigerian Guild of Editors (NGE). Fellow of the Nigerian Institute of Public Relations (NIPR) and Fellow of the Advertising Registration Council of Nigeria (ARCON).
He is also the Chairman of the Board of Directors of Image Merchants Promotion (IMPR), a leading and multi-award winning public relations firm and publisher of PRNigeria, Economic Confidential and Spokespersons Digest.
I recall our days at The Triumph Newspapers in the early 1990s, as Secretary of the Chapel while I served as Chairman. He personally supported our activities, defended truth all the time, gave voice to the voiceless, and was always concerned about members’ welfare. He used personal resources, contacts and connections to ensure the welfare of our members.
From the newsroom, life took him to Kano Government House. As Spokesman to Kano State Governors — Late Col. Aminu Isa Kontagora, Late Brig. Dominic Abukadata Oneya, and Sen. Malam Ibrahim Shekarau — Prof. Sule brought clarity and direction to governance. In that demanding role, he managed crises, explained policies, and built bridges between government and the citizens. His tenure remains a reference point in public communication and in the areas of support to members and related associations in the field of journalism.
Prof. Sule did not just study communication theory. He lived it. He equally proved that leadership is not about speaking the loudest, but speaking the truest at the right time. That public service is not about position, but about impact. He was a Professor in “Deed” before securing the Title.
A distinguished Nigerian communication expert, journalist, and public relations strategist, Prof. Sule has over three decades of experience in both the public and private sectors, contributed immensely with many publications and Op-Ed articles. In Kano and beyond, Sule is a household name on local and international radio stations and has featured prominently on many Television talk-shows on issues of politics, governance and ethics.
In an era where communication is often reduced to propaganda, he remains a model of competence, character, and credibility. He showed that you can be firm without being rude, be in government without losing your conscience, and rise to the top while pulling others up.
Now at Bayero University Kano, Sule’s elevation to a full professor of communication is a testimony that crowns a career built on excellence without arrogance and service without noise.
Congratulations, Prof. I doff my hat. I believe, this new chapter is not a finish line. It is a higher platform from which you will continue to teach, guide, and inspire the next generation of communicators, while enhancing your service to the people.
Your journey inspires many. Your life teaches many. Your elevation honors us all.
Salisu Ibrahim, former Chairman The Triumph Chapel, NUJ